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Learn how values-based recruitment helps you attract, recruit and retain people whose values align with your organisation. Access practical guidance, tools and resources.

Articulate your workplace values, define and communicate what matters most. 

The first stage of values-based recruitment is Articulate. It focuses on identifying your workplace values and clearly communicating them to current and prospective employees. 

Having clear values helps people understand what your organisation stands for, the behaviours you expect and what it's like to work with you. It also helps you attract candidates who are a good fit for your workplace culture and the people you support. 

Clearly defined values can help you: 

• attract people who share your organisation's values and culture  

• widen your talent pool by focusing on values as well as experience  

• recruit people who will deliver compassionate, person-centred care  

• support staff to understand what good practice looks like  

• strengthen engagement and improve staff retention.  

Develop and communicate your workplace values 

Developing meaningful workplace values is most effective when it involves the people who know your organisation best. 

• Involve the right people: Work with staff, people who draw on care and support, and their families to develop or review your workplace values. 

• Review your existing values: Do your current values accurately reflect your culture and the behaviours you want to see across your organisation. 

• Describe behaviours, not just values: For each value, identify the behaviours staff should demonstrate in their day-to-day work. This helps everyone understand what your values look like in practice. 

• Communicate your values internally: Use simple and accessible language, visuals and examples so staff understand your values and how they apply to their role. 

• Promote your values externally: Include your values consistently across your website, recruitment materials, job adverts, social media and other communications to help attract people who share your culture. 

Resources and templates

Download and use these resources to review how effectively you're communicating your workplace values and identify opportunities to improve.

• Values-based recruitment checklist – articulate - assess how effectively your organisation defines and communicates its workplace values
• Example values and behaviours framework for adult social care workplaces -use this framework to help identify and describe the values and behaviours that matter most in your organisation.
• What do employers look for in employees? - a practical template to help you communicate the behaviours and qualities you want to encourage, and those you don't.
  
  

Making your recruitment neuro-inclusive

Some neurodivergent candidates may find workplace values or behavioural expectations difficult to interpret without clear examples. To make your recruitment more inclusive:

• explain what each value looks like in practice using real-life examples
• recognise that candidates may demonstrate values through experiences outside paid employment, such as caring for a family member or volunteering
• explain how your organisation supports neurodivergent staff
• involve neurodivergent colleagues when reviewing how you communicate your values and behaviours.

You can also find practical communication advice and visual resources on the National Autistic Society website.

Learning from others

See how adult social care employers have successfully developed and communicated their workplace values.

•  – Developing workplace values through an inclusive approach (video)
•  – Communicating workplace values to attract the right people (video)

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